Inventory Syndication

As an Independent dealer with a limited or small ad-spend, where and who should you be paying to list your vehicles? How are you tracking the ROI on your Inventory Syndication spend?

How can we Maximize our Inventory exposure to our online shoppers?

Is the high cost of AutoTrader and an efficient way of syndicating your inventory?

What attribution model/method are you using to track your Inventory Syndication ROI? 

  • VDP Views
  • SRP Views
  • Weekly in Market Shoppers
  • Cost per VDP view
  • Leads/Calls/Sales
  • Multi-Channel Funnel Tracking in GA
  • The seat of Your Pants Guessing!

If you are still using Leads, Calls and a last Click Attribution model you are not seeing the true ROI of your Online Syndication partners. 

WOW!   So many Used Car Listing Sites!??

  • AutoTrader
  • CarGurus
  • Lotlinx
  • CarSoup
  • Edmunds
  • Ebay
  • CarFax
  • TrueCar
  • CraigsList
  • Kelly Blue Book
  • Facebook MarketPlace
  • Autobytel
  • AutoBlog
  • AutoTempest
  • IseeCars
  • ETC ETC ETC – Who gets my $$?