Your Website is your 1st Showroom and in most cases, the first impression you get to show-off to the new visitors. Most shoppers will visit your website before they even think about calling or visiting you. You spend tons of money on ads and posting to expensive 3rd party sites that drive shoppers to a website that sucks? That’s not Mobile Friendly? That tells them nothing about who you are and how you can help them? That has lousy pictures in the wrong order and has ineffective or no comments about your vehicles? That only shows a few reviews? That doesn’t show up in search for important shopper keywords?
Sadly this is what the normal is with the 100+ York and Baltimore counties Independent Used Car Dealers.
If this is you (put your EGO aside!) I can help, I don’t sell websites but I have managed and optimized dealer web site for over 20 years and can make your site profitable again! The majority of visitors to your site will never step foot on your lot, call or submit a lead! In this digital age, it is unacceptable to have an outdated poor web presence that is not shopper friendly.
Your site has to stand out, it has to WOW your visitors and it all starts with a Great Mobile experience, Great Content, and Optimized Inventory listings.
- It has to educate shoppers as to what problems you can solve for them and why they need to contact you. Content is King!
- It has to be very mobile friendly and easy to navigate.
- It has to have a click to call button that auto-dials your phone number.
- It has to automate directions from where the Mobile shopper is located.
- It has to have relevant content for shoppers and the search engines to crawl and rank.
- It has to have ONE CLICK access to Optimized high converting inventory VDP pages.
- It has to be a responsive architecture for a consistent shopper experience across all platforms. Google will rank a Responsive site above all NonResponsive sites.
- It should have a Chat, Text, Trade Evaluation Tool, History Reports, No SSN required 5 line Pre-Approval tool.
- It has to be SEO optimized with proper Title Tags, Meta Descriptions, Proper Structured Data installed so shoppers find you when searching online.
- It has to load FAST! Every extra second it takes to load chases shoppers away.
- It has to be Structured and Optimized to rank well for organic search traffic.
I can help, I don’t sell websites but I have managed and optimized dealer web site for over 20 years and can make your site profitable again!